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•  To achieve a market share of 25%.
•  Progressive development of Eltrak Bulgaria and contemporaneous formation
   of a powerful team of experts in all products and services provided from the
•  Constant improvement of the organization and the effectiveness of
   Eltrak Bulgaria’s
trade and service activities.
•  To find new ways to increase the market share of the company.
•  To improve our knowledge for the market, the customers and the
   competition via the marketing intelligence system.
•  To optimize the company’s business processes and the resources needed for
   •  To achieve high flexibility and adaptability to market specifics, preferences and development.
   •  To have Eltrak Bulgaria’s suppliers provide conditions that are adequate to the Bulgarian market.
   •  To build a positive corporate image and to reach a high level of popularity of Eltrak Bulgaria.
   •  To sustain the image of Caterpillar brand and to impose the perception that its products are extremely expensive
      for the customer.
   •  To build a positive image and to achieve a high level of recognition of all newly represented brands.
   •  To further expand the dealership network of Eltrak Bulgaria in the country.