Goals
- To achieve a market share of 25% till 2013.
- To increase the company’s turnover to BGN 100 million till 2013.
- Progressive development of Eltrak Bulgaria and contemporaneous formation of a powerful team of experts in all products and services provided from the company.
- Constant improvement of the organization and the effectiveness of Eltrak Bulgaria’s trade and service activities.
- To find new ways to increase the market share of the company.
- To improve our knowledge for the market, the customers and the competition via the marketing intelligence system.
- To optimize the company’s business processes and the resources needed for them.
- To achieve high flexibility and adaptability to market specifics, preferences and development.
- To have Eltrak Bulgaria’s suppliers provide conditions that are adequate to the Bulgarian market.
- To build a positive corporate image and to reach a high level of popularity of Eltrak Bulgaria.
- To sustain the image of Caterpillar brand and to impose the perception that its products are extremely expensive for the customer.
- To build a positive image and to achieve a high level of recognition of all newly represented brands.
- To further expand the dealership network of Eltrak Bulgaria in the country.