Goals
• To achieve a market share of 25% till 2013.• To increase the company’s turnover to BGN 100 million till 2013.
• Progressive development of Eltrak Bulgaria and contemporaneous formation
of a powerful team of experts in all products and services provided from the
company.
• Constant improvement of the organization and the effectiveness of
Eltrak Bulgaria’s trade and service activities.
• To find new ways to increase the market share of the company.
• To improve our knowledge for the market, the customers and the
competition via the marketing intelligence system.
• To optimize the company’s business processes and the resources needed for
them.
• To achieve high flexibility and adaptability to market specifics, preferences and development.
• To have Eltrak Bulgaria’s suppliers provide conditions that are adequate to the Bulgarian market.
• To build a positive corporate image and to reach a high level of popularity of Eltrak Bulgaria.
• To sustain the image of Caterpillar brand and to impose the perception that its products are extremely expensive
for the customer.
• To build a positive image and to achieve a high level of recognition of all newly represented brands.
• To further expand the dealership network of Eltrak Bulgaria in the country.