Goals
- To achieve a market share of 25% till 2013.
- To increase the company’s turnover to 100 mln. levs till 2013.
- Progressive development of Eltrak Bulgaria and relevant to it establishment of a strong team of experts in all products and services provided from the company.
- Constant improvement of the internal organization and the effectiveness of Eltrak Bulgaria’s trade and service activities.
- To find new ways to increase the market share of the company.
- To improve our knowledge for the market, the customers and the competition via the marketing intelligence system.
- To optimize the company’s business processes and their resources.
- To achieve high flexibility and adaptability to market specifics, preferences and development.
- To attain adequate to the Bulgarian market conditions from all Eltrak Bulgaria’s suppliers.
- To build a positive corporate image and to reach a high level of recognition from the customers.
- To sustain the positive image of Caterpillar brand and to change the customer perception that its products are extremely expensive.
- To build a positive image and to achieve a high level of recognition of all newly represented brands.
- To further expand the dealership network of Eltrak Bulgaria in the country.